point of purchase

point of purchase
сокр. POP торг. = point of sale

The purchase of wasted products is often blamed on effective marketing and clever point-of-purchase displays. — В том, что покупатели часто покупают продукты, которые затем выбрасывают, часто виноваты эффективное продвижение товара и хитроумное выкладывание в местах покупки.


Англо-русский экономический словарь.

Игры ⚽ Поможем написать реферат

Смотреть что такое "point of purchase" в других словарях:

  • point of purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought: • Refunds ca …   Financial and business terms

  • point-of-purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought …   Financial and business terms

  • Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… …   Deutsch Wikipedia

  • point-of-purchase — ¦ ̷ ̷  ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective : of or relating to the place (as a supermarket aisle) where a decision to purchase is made compare point of sale herein * * * /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item… …   Useful english dictionary

  • point-of-purchase — adjective Date: 1939 of or relating to the place (as a supermarket aisle) where a decision to purchase is made < point of purchase displays > …   New Collegiate Dictionary

  • point-of-purchase — /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item can be purchased; point of sale: point of purchase displays to entice the buyer. * * * …   Universalium

  • point of purchase advertising — ➔ advertising …   Financial and business terms

  • point-of-purchase advertising — UK US noun [U] ► MARKETING, COMMERCE advertising for products and services at the places where they are bought …   Financial and business terms

  • point of purchase promotions — (POP) Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas …   Glossary of postal terms

  • point of purchase — point′ of pur′chase n. bus a retail outlet, mail order house, or other place where an item can be purchased Abbr.: POPP.O.P. Also called point′ of sale′. Etymology: 1950–55 point′ of pur′chase, adj …   From formal English to slang

  • Point of Purchase - POP — A place where sales are made. On a macro level, a point of purchase may be a mall, market or city. On a micro level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as point of sale .… …   Investment dictionary


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»